Soft Flex Company, based in sunny Sonoma, California, has been wowing the jewelry world since the ‘90s! Their stainless steel wire is the perfect combo of strength and flexibility—strong enough for chunky beads but drapes like silk. We love that their tools and supplies are top-notch (and many are made in the USA)! Here at Jesse James Beads, we’re obsessed with how Soft Flex makes creating bold, intricate designs so easy and fun. If you’re ready to level up your jewelry game, Soft Flex has you covered!
